Spotlight: Get Eye Balls On Your Business
Attracting the attention of your dream customer.
Time to roll up your sleeves and put your message out there and attract the attention of your dream customers. You know where they hang out. You know what platforms you resonate with and which ones overlap. That is where you start. You start to get your message to your dream customers by delivering value on the platform where both you and your dream customers like to spend time in.
Don’t start with more than 3 platforms, but work on one at a time and get the traffic campaigns up and running and optimized before you move onto the next platform.
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Workshop Session: Time To Get To Work >>
Traffic (aka eye balls on your message) is like fuel for your
business. Picking the right engine to put the fuel into matters.
Content Marketing
Every business needs to be leveraging the power of content marketing, but if you are just starting out, this is a long-term strategy that will help you build sustainable growth. Content marketing by itself will take a while to build your audience, but if you combine this strategy with some of the other audience building strategies, it can be very powerful for your business on many levels. One, content marketing helps you build authority in your niche.
Email Marketing
Everyone needs a list and you have heard this a million times by all of the guru’s talking about marketing strategy. This is more challenging than it looks on the surface. There are many different sides to running a successful email marketing initiative for your business. One, you have to build something to attract someone to sign-up to get onto your email list (lead magnet). Two, you need to deliver valuable content to your email list on a regular basis to keep your audience engaged. Three, you need to leverage the email list to actually help you sell something and offer more value to your audience while still staying relevant and valuable enough that they do not unsubscribe.
Social Media Marketing
Be where your customers are and publish to them their regularly, engage with them, provide value and become an authority. Publish on a regular basis and connect the dots between all of your channels, while driving traffic to strategic points in your business, more on that later. Remember, if you are not on the same platforms that your customers hang out on, they will not see your business, full stop.
Referral Marketing
This is such a broad topic, lets focus on a couple of key points here that are central to a Graphic Design business. If you are looking to grow your graphic design business and take market share in a niche in your local community for example, you need to move faster than your local competitors. You need to become the local authority, to gain local status as being the goto graphic designer to get things done on time, professionally and to offer more value than the customer feels they are paying for. If done correctly, this opens up your network and your business starts to take advantage of referrals. You want to get to the point where a few customers are recommending your business to other businesses in your dream customer niche. This reduces your customer acquisition costs to zero, making you more profitable so you can concentrate on providing even more value to your customers.
Online Paid Marketing
This is where you can leverage the true power of the information you have gathered and put together from going through this Survival Blueprint for Graphic Designers. There are so many online paid
opportunities on social platforms, online magazines, search engines, ad networks, blogs, YouTube, podcasts, where you can identify and get your message in front of your exact avatar to help drive the right people to your business. You know who your dream customers are, what their job titles are, what they like and what they are interested in. You know what problems they are search for that you are there to solve for them, in the geographic region you want to serve. Craft your graphic design business campaigns to hyper-target your exact avatar with messaging that attracts the right customers and puts a Spotlight on your business and reduce wasting your budget on off-target customers. Spend your budget wisely because you have to.
Workshop Session: Time To Get To Work >>
Time to pull all of this together.
Where do you send traffic to grow for your Graphic Design business?
Content Marketing
Publish content on your website in the form of blogs, articles, your portfolio, etc. If your customers watch videos, publish to YouTube and embed those videos on your website and funnels. If your customers listen to podcasts, start a podcast, get interviewed on other podcasts and drive traffic back to offers you have on your website and sales funnels. You get the idea, create content your dream customer wants to consume and drive traffic back to your business through those content marketing efforts.
Email Marketing
Do not just pitch your list all the time, send them information that provides value all the time. If you publish a podcast or videos, or write blog post, you could highlight the content marketing you are putting out and provide links to those pieces of content. This keeps you audience engaged and drives traffic to the content you want your dream customers to consume.
Social Media Marketing
Cross post your content marketing efforts on your social media platforms of choice. Put out messages about topics that you are passionate about. Engage with your community and provide value to them wherever possible. If you think you could serve your customers at a higher level, start a Facebook group and get your dream customers to join and engage with them. This is an amazing way to grow your authority, to provide value and to discover what your customers want.
Referral Marketing
This is all about the value you deliver to your customers. If you provide quality work, ask for a testimonial and leverage the testimonial in your marketing efforts to help you build your brand. Referral marketing will build on itself. Think of it like word of mouth marketing that is accelerated. There are other ways to incentivize your clients to also provide referrals to your business. For example, you could offer to give a referral fee for each client they pass over your way.
Online Paid Marketing
Leverage the true power of the information you have gathered and put together from going through this Survival Blueprint for Graphic Designers. There are so many online paid opportunities on social platforms, online magazines, search engines, ad networks, blogs, YouTube, podcasts, where you can identify and get your message in front of your exact avatar to help drive the right people to your business. You know who your dream customers are, what their job titles are, what they like and what they are interested in. You know what problems they are search for that you are their to solve for them, in the geographic region you want to serve. Craft your graphic design business campaigns to hyper-target your exact avatar with messaging and sales funnels that gets the right customers engaged with your business and reduce wasting your budget on off-target customers. Spend your budget wisely and remember to always focus on delivering value to your customers.
Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.
