Survival Blueprint For Graphic Designers

01 Avatar >>
Who is your dream customer?

Answering this question impacts everything you do.   Getting clear on who you want to serve and provide value to gives you a level of clearity that can make you stand out from the crowd of Graphic Designers.  Serving your dream customer at the highest level can create an attraction to you and your business.  Imagine creating a scenario where your dream customers seek you out and want to work with you.

How would that change your business?

Track Time: Workshop Session
Finding Your Avatar

02 Brand >>
Who are you and how do others SEE YOU?

As a Graphic Designer, ‘Brand’ reaches far beyond personal branding style or your company branding appearance in the market. What we are talking about here is how your customers see you and your company from a value standpoint. This is where you need to look in the mirror and ask yourself the hard questions about customer perception and being true to who you are and what you stand for in your business and to commit to providing value to your customers and to your community. This is where you draw the line, become polarizing and attract your dream customers to you and turn off people who are not your dream clients.

Track Time: Workshop Session:
Finding Your Brand for Your Graphic Design Business

03 USP >>
What is your USP (Unique Selling Proposition)
Why should anyone want to work with you?

Now that you have defined your avatar and have dug deep into your brand, it is time to figure out how you are going to leverage what you learned and use it to stand out from the crowd. The key is to have a clear USP that you highlight when communicating with your
customers, with your business partners and your vendors. It is not just what separates you from the crowd, it makes your brand memorable in the eyes of your dream customer. When your dream customer thinks about what you need that aligns with what you offer, you want them to immediately recall your brand and think about your company as the solution to their problems.

Track Time: Workshop Session:
Finding Your Unique Selling Proposition

04 Platforms >>
Where do your customers hang out?

You know your dream customer, you know what they need from a Graphic Designer like you and you know what you can provide that is going to help them with their business. Now you need to figure out where they hang out, online and offline so that you can put yourself and your business in front of them and learn about all the amazing work you are doing.

Track Time: Workshop Session:
Finding the Right Platform to Drive Traffic For Your Business

05 Sales Funnels >>
What are Sales Funnels? Why you need Sales Funnels?
How Sales Funnels can grow your business?

So far, we have defined who your dream customers are.  We know what your customers want and you have identified exactly what you can offer them as a Graphic Designer.

Sales Funnels are designed to take your potential dream customers on a journey, delivering them value along the way, building a relationship with them and ultimately connecting the dots between what your customer wants and what you offer.  Funnels use methods that
dramatically increase your ability to sell your products and services and set you apart from any competitors who are not using the power of funnels.  Instead they are stuck reducing their prices to the bottom as their main strategy to earn clients.   Clickfunnels® set you up for success and allow you to provide massive value to the right customers, while giving you the potential to earn profits that allow you to continue to re-invest in your business and serve your customers at the highest level.

Sales Funnels setup a win win relationship between you and your dream customers.

Track Time: Workshop Session:
Figuring Out How Sales Funnels Can Help Your Business

06 Spotlight >>
Get eye balls on your business. Attracting the attention of your dream customer.

Time to roll up your sleeves and put your message out there and
attract the attention of your dream customers.  You know where they hang out.  You know what platforms you resonate with and which ones overlap.  That is where you start.  You start to get your message to  your dream customers by delivering value on the platform where both you and your dream customers like to spend time in.

Don’t start with more than 3 platforms, but work on one at a time and get the traffic campaigns up and running and optimized before you move onto the next platform.

Track Time: Workshop Session:
How to Shine a Spotlight On Your Business

Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.