Off The Beaten Path
Some call this shiny object syndrome. As a creative, you need to explore your passions. On this track, we go Off The Beaten Path and talk about new emerging trends, new technologies, and new markets that could help creatives to take advantage of new opportunities.
A revolutionary title like this provides impact beyond the gaming industry.
Not only does this title encourage more wannabe racers to try to break into professional racing–thanks to the endorsement by the FIA—but it also presents a slew of opportunities for small businesses looking to build products and services around this game. Bridging the Gap from Gamer to Real Racing Drivers >>
AVATAR
Finding Your Avatar For Your Products and Services
The more specific you get with your avatar, the more helpful it will be for you to find them in groups to market to, so your advertising has a higher effective rate. For example, if your product or service helps young accountants efficiently build their clientele so they can spend more time with their family, your avatar is not “any accountant who wants to make more money and spend more time with their family.” Finding Your Customer Avatar >>
