What is Clickfunnels®?

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What is Clickfunnels? How Can Clickfunnels Help Creative Professionals?

Clickfunnels empowers creative professionals to rapidly build sales funnels and marketing funnels like no other platform on the planet.  As a creative professional, you are always looking for ways to attract new customers that are a good fit to work with.   And, because not every client is perfect, you need help attracting good customers.  Clickfunnels can help you with that by building a sales funnel designed to attract your dream customer, so you can build the type of business you are motivated to get up in the morning and run with.

But Clickfunnels® is way more than just a SAAS software platform where you can create sales funnels and automated follow up sequences, it is the new standard for growing your business.  How is this possible?  Clickfunnels is built from the ground up to support the sales funnel frameworks that have been developed over decades by professional direct response marketers.  These proven frameworks are baked into how the sales funnels are implemented throughout the system giving you a competitive edge in your market to close more sales.  To gain a better understanding of how click funnels works on the backend you need to understand the concepts and the frameworks that are on the front end and make the system work.  To get up to speed on this you really need to invest in to key books that outline the frameworks you need to be successful. The first book to read is DotCom Secrets and its companion book Expert Secrets.   And then, if you want to speed you success, invest in Traffic Secrets.  These books are not the kind of books that you read once and then put down, they should always have on your shelf ready to pick up at any time when you’re working on a new sales project.

  • What is Clickfunnels?way more than a sales funnel tool or page builder
  • What do you get when you buy Clickfunnels Platinum – Clickfunnels, Actionetics, Backpack
  • Where is Clickfunnels 2.0 Taking Us? – huge opportunities are coming with this new version
  • Why Clickfunnels is So Important? – you cannot afford to ignore this by sitting on the sidelines
  • How Does Clickfunnels Work?
    • Sales Funnels – walk your customers through your sales process
    • Marketing Automation – managing customer touch points across media channels like email, web, social, and text
    • Follow-up Funnels – continue to nurture both prospects and customers
    • Email marketing – follow up notifications, drip campaigns and nurture programs
    • Membership sites – deliver online content to free or paid members
    • Webinars – integrate and deploy live and automated webinars
    • E-commerce – integrate with 3rd party apps to sell online
    • Distribution – Clickfunnels® Backpack affiliate software for distribution management

Clickfunnels® has a strong movement behind them and massive community that are there for each other. There is one thing that sets Clickfunnels apart from other sales funnels or marketing automation systems.  Russell Brunson and Todd Dickerson built Clickfunnels® from the ground up to provide battle tested sales and marketing frameworks that are designed to deliver results for its customers.   The results have been amazing, Russell and his rapidly growing team have transformed how over 100,000 companies do business today.   Clickfunnels® has a very strong movement behind them as a result of the massive success it has empowered its customers to have.  There are now countless examples of creative professionals, B2B companies, brick and mortar businesses, stay at home parents, and large corporations, who have transformed their business using Clickfunnels®.

what is clickfunnels

What is Clickfunnels?

What is Clickfunnels?

Clickfunnels is a simple all-in-one page builder and sales funnel design and marketing automation platform, designed to help businesses automate their sales process from end to end.

Clickfunnels allows businesses of all shapes and sizes to walk their customers through the customer journey that aligns with how they run their business.   Since every business is different, Clickfunnels is built from the ground up for flexibility, while at the same time, giving business owners complete control at each step of the buying process.

With Clickfunnels, the sky is the limit when it comes to what you can build with it.   You can build everything from a simple opt-in page where customers sign up to your email list, to a complete website, with integrated e-commerce shopping carts, webinars, membership areas, and also, complete end to end automated follow up email and SMS flows to name just a few.

Clickfunnels is often used by entrepreneurs, small business owners and creative professionals to build their business by growing sales revenue, while also designing a customer experience that offers value and keeps their customers coming back for more.

Clickfunnels is a revolutionary sales funnel creation tool and page builder that allows you to deploy sales funnels that are built on the back of proven sales and marketing frameworks which are designed to convert website traffic into sales revenue.   Think of a sales funnel kind of like having your best sales person working for you 24 hours a day, 7 days a week, and they always treat your customer the same way, every time.  What is this does is provide your customers with a consistent and repeatable customer experience, that is measurable.

What can Clickfunnels do for your business?  Well, it can give you predictable sales conversions, that you can measure, test and improve upon, all without knowing how to code html.   So if you are a photographer, a graphic designer, a web developer, an animator, visual affects artist or copywriter, you are too busy creating work for demanding clients.  You do not have time to go out and sell your services, even though we know we need to in order to grow the business.  Getting this part right, getting your sales funnels selling for you, attracting your ideal customer into your creative business, is the key to building a growing, thriving creative business.

Remember, with Clickfunnels, you can build simple opt-in pages where clients join your email list.  With Clickfunnels, you can setup a full membership site where clients can pay you for access, or you can give access away for free in exchange for their email address, it is completely up to you.  With Clickfunnels, you can setup what is called and Application funnels, which just means that clients will apply to work with you, not the other way around.  After all, this is your creative business, so choosing the right client to work with, makes all the difference.

Want to add in E-commerce and sell your products online?  Not a problem, with Clickfunnels, you can do that with a simple Stripe integration.  Want to offer affiliate commission to other creatives who sell your services to their customers?  With Clickfunnels, you can setup a complete affiliate program using Backpack and expand your brand through affiliate commission sales structures.  The possibilities are endless.

What do you get when you
buy Clickfunnels Platinum level?:

  • Sales funnel builder with many pre-made funnel templates
  • Domain name hosting – host your domain with Clickfunnels or point your existing domain to Clickfunnels
  • Web hosting for your sales funnel (Optional: your sales funnels are portable if you want to add them to your existing website)
  • Shopping cart integration with Stripe
  • Clickfunnels integrates with a large number of 3rd party providers, including Zapier, which makes Clickfunnels very extensible
  • Actionetics: which includes contact management and follow up automation funnels (email, SMS, social media etc)
  • Backpack: complete affliate setup for your business
  • Sales funnel analytics (Note: you can upgrade your funnel analytics by adding Google Analytics into your funnel pages for more detailed information and for taking advantage of remarking opportunities)
  • Funnel Flix: a complete set of online training courses to help you succeed.  Expert trainings from Russel Brunson, Tony Robbins, Garrett J White, Frank Kern, Dan Kennedy and more.  I cannot stress how good these trainings are and what a good deal this is.  I should also note that many of the Funnel Flix trainings include free share funnels,  that you can load right into your account, getting you to the finish line faster.
  • Virtual Hackathons: Live and recorded coaching sessions that are run several times per week.  Want to get up to speed fast with Clickfunnels?  Between Funnel Flix and Virtual Hackathons, there really is no excuse not to be successful with Clickfunnels.

Where is Clickfunnels 2.0 Taking Us?

If you haven’t heard, Clickfunnels 2.0 is coming out in 2022 and it is rumoured to be another game changer.   With Clickfunnels 2.0, you can do more than just build and deploy amazing sales funnels, or follow up funnels, you can now build your entire website and drumroll……. your entire business with it!   I think this is a great move for Clickfunnels, as I think that one of the big hang-ups with the platform, has been the confusion around having a sales funnel versus a website.  I have always believed, you need a hybrid approach, whereby your website is your home base hub and you channel traffic through calls to action, over into your sales funnels.  Clickfunnels 2.0 addresses that and much more.  It promises to have an improved page builder, which is saying a lot, considering the current Clickfunnels page builder is very powerful.   In Clickfunnels 2.0, you can also build out complete automation sequences visually, something that I think will open the eyes for many people who might not be able to visualize what is happening with the current funnel steps approach.

Clickfunnels 2.0 also boasts a new CRM (Customer Relationship Management) platform built inside the system.   I am happy to see this as it demonstrates that Clickfunnels is keeping the customer as a central focus, which should be a strong benefit to anyone who is running a business.   In Clickfunnels 1.0, they created this amazing functionality whereby you could share a complete funnel and bring it into another account.   This saved its users countless hours by getting them immediately close to a finished sales funnel that they only had to customize to suit their business to make it their own.

With Clickfunnels 2.0 you can aparently use this same functionality to share and replicate a complete businesss system setup.   I see a great amount of potential for this to not only grow the Clickfunnels community, but to empower and drive small business growth at a time where so many are needing it.  Clickfunnels 2.0 should be another game changer for any business.  But I am the most excited about what this means for creatives.

 

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Why Clickfunnels® is So Important?

You Cannot Afford to Ignore This by Sitting on the Sidelines

From the outside looking in, this can really look like it is all a bunch of hype, but once you start to peel back the layers and realize that the hype is real, that what they are saying is true, you realize, I have to get on-board with this now if I want to compete in today’s rapidly changing marketplace.

One of the things that makes Clickfunnels® so powerful is how fast you can have an idea, deploy that idea and test it in the market.  Entrepreneurs change their mind a lot, they like to try new things, test new ideas and want to rebuild things all the time or toss in a new product or service to see if it sticks.  Clickfunnels® is designed from the ground up to handle all of that and more.  You want to change the order of your sales funnel sequence?  Normally, that would take you having to reprogram all of the actions and navigation between steps, now your tech person is involved, how long is that going to take to implement?  You are an idea person and you want to test drive this idea right now.  With Clickfunnels®, that is possible, all you have to do is drag the funnel step and change the order of the sequence and Clickfunnels® will remap the navigation and action flows automatically.    You can deploy Clickfunnels® so fast, that you can be up and running and making money before your free 14 day trial even runs out.

Clickfunnels® empowers you to run your business the way you want to….. faster!!

POSITIONING

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How Does Clickfunnels Work?

What makes Clickfunnels so unique is its simplicity and ease of use.  I have used a lot of software packages over the years and one thing I really like about using Clickfunnels is how they have provided what you need to build and grow your business.  How Does Clickfunnels Work?  This is a great question that is top of mind and a very popular search on Google.  I think there is some confusion over what Clickfunnels is doing as I always see comparisons to other tools that simply do not operate the same way Clickfunnels does.  It is very hard to compare to other tools on the market because of how Clickfunnels as a company operates.  Think beyond the Clickfunnels software.

Yes, with Clickfunnels, you build individual landing pages that you can easily A/B split test at that funnel step.   Yes, each landing page is part of the complete sales funnel.  Yes, you can build simple opt-in pages and squeeze pages.   Yes you can integrate with Zapier or adding a shopping cart.  But these are all table stakes with any marketing automation system on the market.  There are several things that make Clickfunnels unique to other platforms.  You need to understand what makes Clickfunnels unique in order to fully understand how it works.

Number one thing that makes Clickfunnels unique to any other platform is Russel Brunson, Todd Dickerson, Dave Woodward and the entire Clickfunnels team, they are awesome.  How do I know how awesome Clickfunnels truly is?  When I am was at FHL 2020 (Funnel Hacking Live) in Nashville, I had the chance to experience and take part in the Clickfunnels community and dive deep into countless conversations with amazing people and employees at Clickfunnels who are just so down to earth.  I am part of a very unique community, we call ourselves Funnel Hackers.  Looking around FHL, everyone is proudly wearing Clickfunnels swag, expressing their desire and passion to be part of such a special group of like minded, forward thinking, game changing people. Russell has built a very strong community of successful business owners who are there to help each other grow their businesses.  I met countless down to earth, ambitious, caring people from all walks of life and all with unique businesses who are crushing it using Clickfunnels.  This is not happening just because Clickfunnels is this amazing software, which it is, but it is happening because of all of the other more important things that have been developed around the software, the community, the culture, the business frameworks and the training resources.  Oh my gosh, the training resources are so awesome.  Funnel Flix that is included with Clickfunnels Platinum level contains tens of thousands of dollars in training materials that make the cost of the software irrelevant.  The training available inside of Funnel Flix is worth the price of the software, without hesitation.  Even if you are using other Marketing Automation platforms, or if you are working for a large enterprise business and are tied into other larger systems like Marketo or Tableau etc, buying access to Funnel Flix will help you to gain an upper hand on your competition.  

Clickfunnels is built from the ground up on the back of sales and marketing processes and frameworks that use tested and proven methods to convert visitors into paying customers.  These frameworks on which Clickfunnels is built are outlined in DotCom Secrets and Expert Secrets books by Russel Brunson.  

You see, what makes Clickfunnels work are the frameworks on which the system was built.  Once you understand how these frameworks are designed to provide value to your customers, you can easily craft the right sales funnel inside Clickfunnels that just works for your business.

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Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.