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The power of marketing automation.

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As an entrepreneur or business owner, you know how hectic the workday can get.  Emails, texts, posts, meetings, tasks, to-do’s and the list goes on.  Then to top it off, you need to drive your business forward with marketing your audience.

marketing automationFinding the time to achieve all of this can easily become overwhelming.  This is where marketing automation enters the business equation.  As Landon Ray, founder and CEO of Ontraport notes, “one of the most compelling benefits of systemization is that once you turn a responsibility into a process, it’s often possible to automate some or all of it completely.”

Now you may be thinking that systemizing and automating my business sounds complicated.  That is where companies like Ontraport excel.  Their platform is intuitive, user friendly and specifically designed to help entrepreneurs scale and grow their business using automation.

You have probably heard of marketing automation and are still wondering what it is.  Well, simply put, it is an all-encompassing online software tool that can run many parts of your business.  The list of what platforms like Ontraport can automate is quite extensive.  Some key features are email and SMS marketing, ecommerce, sales fulfillment, CRM and customer onboarding.  Further to that, it also provides you with key reporting and metrics to help you improve all aspects of your marketing and sales initiatives.  You will never have to worry about forgetting to do a key step in your business process again and your customers will thank you for it!

marketing automation salesThere are many platforms out there that can automate your business for you.  After much research, we found Ontraport to be a leader in this space and selected using their platform.  Now, a short two years later, marketing automation has become a very strong pillar in our business model.  From our online lead acquisition, marketing and customer relationship building to sales and member retention, marketing automation has revolutionized our business.

Ok, ok…
I am interested. 
How do I get
started?

Consistency Counts.

As with many things in both business and life, consistency is key.  According to Bridge Partners consultants, deliver consistent campaigns across all your markets and you win.  Keep at it! Consistent application of campaigns will create consistent results.

Good luck!

don adamAuthor: Donald Adam

Don is the Director of Marketing, Business Development and Operations for Wynn Fitness Clubs.  He headed up introducing the Ontraport platform in 2015 to their business and since has seen consistent growth and ROI from marketing automation.  Wynn Fitness started in 2007 as a single location start-up business and today operates 5 full service fitness facilities in the Greater Toronto Area.

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Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.